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To Fashion Designer: How To Balance Creativity and Sustainability

April 24, 2020 /

We believe that designers can make the fashion industry more eco-friendly and more sustainable. Although there are still many challenges, we all know that changes are to ...

How is TV a mirror of China’s innovative creativity?

"My Future" has been a popular television show in China since its launch. It is successful in terms of audience (over 400 million TV viewers), performance and feedback on...

Lower Tier Cities are the New Engine for Luxury Consumption

While China’s top tier cities are highly penetrated with luxury brands presence, some 1 billion consumers living in tier-3 and below cities are also demonstrating stron...

ACG as New Touchpoint for Luxury Brands

To better engage the digital savvy young consumers, luxury brands are actively looking for new touchpoints to reach out, among them the ACG (anime, comics and games) cult...

Is Tradition the New Trendy for Chinese Millennials?

February 15, 2019 /

Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.