Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show
On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.
“Tourism will regain its dynamism”, Sébastien Bazin, CEO of Accor
Interview of Sébastien Bazin, CEO of Accor, about the group’s post-covid recovery
Will Aesthetic Diversification Help Winning Consumers in China?
In recent years, in order to establish a more inclusive brand image and capture potential consumer groups, fashion brands like Calvin Klein have focused on diversity.
“The crisis has taught us to navigate in uncertain times” Fabrice Mégarbane, President and CEO of L’Oréal China
Interview of Fabrice Mégarbane, about L’Oréal China's post-covid recovery
Inside of “Curetail” – New Retail of China’s Best Shopping Mall
Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.
The Pandemic is Creating a New Way of Marketing for Sportswear Brands
Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.
Perfect Diary: A Perfect China Domestic Brand to Observe from the Past to the Future
Merely five years since its debut in 2016, Perfect Diary has made its reputation as one of the top cosmetics brands domestically and internationally.