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Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show

On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.

“Tourism will regain its dynamism”, Sébastien Bazin, CEO of Accor

Interview of Sébastien Bazin, CEO of Accor, about the group’s post-covid recovery

Will Aesthetic Diversification Help Winning Consumers in China?

In recent years, in order to establish a more inclusive brand image and capture potential consumer groups, fashion brands like Calvin Klein have focused on diversity.

Inside of “Curetail” – New Retail of China’s Best Shopping Mall

Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.

How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?

Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.

The Pandemic is Creating a New Way of Marketing for Sportswear Brands

Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.

The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

Perfect Diary: A Perfect China Domestic Brand to Observe from the Past to the Future

Merely five years since its debut in 2016, Perfect Diary has made its reputation as one of the top cosmetics brands domestically and internationally.

China breathtaking architecture

April 27, 2020 /

Kris Provoost’s remarkable photos symbolize the extraordinary architectural creativity that marked the Middle Kingdom in the midst of an economic boom.