Prada’s Next Step – Based on Business and Aiming at Humanities
In April this year, Prada launched the #Possible Conversations project, a program inviting representatives from the fashion, the art, the architecture and the film indust...
Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games
Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.
Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce
To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.