Louis Vuitton

Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show

On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.

The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

ACG as New Touchpoint for Luxury Brands

To better engage the digital savvy young consumers, luxury brands are actively looking for new touchpoints to reach out, among them the ACG (anime, comics and games) cult...