Make It or Leave It: Fast Fashion’s Post-Crisis Dilemma
Grabbing the opportunities of Asia’s economy rebound is essential to fast fashion companies to recover from the crisis.
Inside of “Curetail” – New Retail of China’s Best Shopping Mall
Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.
Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce
To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...
Live Streaming as the New Frontier of Fashion Industry
China fashion offline retailing market has been hit by the pandemic and needed to shift online for new solutions.
China, A Dynamic Playground for Start-Ups and SMEs
Deep dive into China entrepreneurial scene, with Anne-Sophie Gauvin, President of JEF Shanghai and Consultant in Corporate Development at Pramex
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.
A look into Chinese TV shows, with Vincent Sun from Shanghai Media Group
Vincent Sun is the Deputy Director of New Media Business Unit at Shanghai Media Group, 2nd biggest media group in China.
The Pandemic is Creating a New Way of Marketing for Sportswear Brands
Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.
“Sustainable Fashion” Webinars, by Greenext and Ontimeshow
As this year’s unpredictable epidemic has put sustainable fashion in a new light, new challenges have presented themselves to the industry.