HOW HAS LAST 11.11 CHANGED LUXURY BRANDS’ STRATEGY AND WHAT TO EXPECT FOR 2021?

January 28, 2021 /

On Oct. 20th 2020, Tmall announced the starting of the largest post-COVID online shopping festival “11.11” in China, while it is also one of the largest e-commerce fe...

“Who is your muse?”: the unexpected collaboration

January 26, 2021 /

Karl Lagerfeld completely reinvented the iconic Tsingtao bottle to match it with its emblematic codes and made quite the impression.

“Being in China, in a very resilient country, gives us the keys to get started and succeed”, Julie Chanal, CEO and Founder of HappyNest

Interview of Julie Chanal, CEO and Founder of HappyNest, home service company for pets (pet sitting, grooming, training) to ease the life of pet owners. The main goal is ...

What Does AR Mean to the Fashion Industry?

September 21, 2020 /

Under the impact of COVID-19 this year, the suspension of offline stores has pushed brands to rely on online channels to a greater extent, and AR, the application of augm...

Scientific Skincare – More Than Just Saying

September 11, 2020 /

Today, terms like ceramide, nicotinamide, anti-glycation have become the basic vocabulary for beauty consumers and are now the main advertising language for all beauty br...

Setting Up a Company in China — The Legal Perspective

September 9, 2020 /

Interview of Nicolas Coster, French business lawyer specialized in foreign direct investment. In this interview, Nicolas Coster answers questions related to setting up a ...

Prada’s Next Step – Based on Business and Aiming at Humanities

September 7, 2020 /

In April this year, Prada launched the #Possible Conversations project, a program inviting representatives from the fashion, the art, the architecture and the film indust...