The team

Elie Papiernik


Former student of the Ecole Nationale Supérieur de Création Industrielle (National School for Industrial Creation), Elie Papiernik is the design director of centdegrés, the independent creative agency that he co-founded in Paris in 1988 with his friend David Nitlich.

Passionate about brand transformation, ground-breaking innovation, collective intelligence, Elie Papiernik regularly intervenes on subjects including the future of retail, the digital revolution, consumer experience and storytelling for large groups and events.

Jonathan Siboni


A graduate from ESSEC, La Sorbonne and Sciences Po, Jonathan set up a consulting firm specialized in the luxury business in China back in 2006. He has played a central role in luxury brands’ Chinese strategies over the past decade.

Convinced that the future of luxury lied in brands’ ability to anticipate and adapt to ever quicker changes, he founded Luxurynsight in 2011. Built around an Advisory Board of leaders from LVMH, Hermes, Chanel, L’Oreal etc, Luxurynsight became the leading data intelligence platform dedicated to the luxury industry. Leveraging data from 1600 sources around the world, Luxurynsight delivers data-driven solutions allowing clients such as LVMH, Chanel, Coty, Shiseido, La Prairie, Aston Martin, Airbus or Galeries Lafayette, to increase growth opportunities, speed-to-market and agility.

Visiting Professor at SciencesPo, ESSEC and Dauphine, Jonathan is a regular speaker at international conferences and has been featured in Fortune, Forbes, LuxuryBriefing etc.

Hong Zheng


25 years ago, as a representative of the University of Tokyo, Hong attended the forum on sustainable development held in Switzerland and completed my doctoral thesis on climate change and sustainable development. In 2004, she returned to Shanghai from Paris. In the following 15 years, she was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. These two seemingly unrelated career paths gradually amalgamated under the theme of sustainable fashion. With her career paths from the past 20 years in mind, she now strive towards a more long-term and meaningful goal. This sense of responsibility towards “green” fashion inspired her to create GREENEXT, an online and offline platform for sustainable fashion.

Ulysse Gosset

Ulysse Gosset, foreign affairs columnist for BFMTV, leading French television news channel, is a professional journalist with extensive experience covering world affairs: the fall of the Soviet Union, Bill Clinton’s Presidency, 9/11 and America under attack, George W. Bush at the White House, the 2008 world financial crisis and the G20 Summits. He is also an interviewer for Politique Internationale, Paris, France, the main French foreign policy review.

Ulysse Gosset, a former Director at France Télévisions Group, was COO and member of the board of France 24, in charge of News and Programming and former Director of the channel project for France Télévisions, has been anchor and executive producer of the show “The Talk of Paris”, on France 24, the first French International News Channel. Ulysse Gosset was Editor in charge of national news at France 3 Televisions, France Télévisions Group, in Paris, prior to working with the International News Channel, France 24. He was a correspondent in Moscow and Washington.

Michel Gutsatz

Michel Gutsatz is a Marketing professor and an international consultant – with extensive experience in the corporate world – whose interests and skills are in luxury brand management, brand strategy, marketing & business model design.

His regular presence in China since 2009 makes him one of the most knowledgeable marketers on China and Chinese consumers. He is Senior Professor of Marketing and former Director of MBAs at Kedge Business School (France) where he built the Global Executive MBA into one of the top EMBAs worldwide. He is Visiting Professor at CEIBS in Shanghai where he organized the annual Prestige Brand Conference for 7 years.

He is the owner of a family Maison de Parfum, created in 1975 by his perfumer father Yuri Gutsatz. Le Jardin Retrouvé is the very first niche perfume brand – the brainchild of Yuri’s vision at the source of the niche perfume industry today. Le Jardin Retrouvé has been relaunched in 2016 with artist Clara Feder as its Creative Director.

Sandrine Roustan-Bondi


With a solid experience of audiovisual, digital production and creation both in Europe and in Asia, Sandrine began her career in Paris, France, where she worked for 20 years for broadcasters, distributors and producers, including Canal Plus, M6 and Endemol France. She then took over the management of France 4 programs, the 15-24 year old channel from the France televisions group.

In 2015, she moved to China where joined Shanghai Media Group (2nd TV group after CCTV) in 2016, as Director of international development for TV and OTT formats. My role is to keep the group updated on European creative trends but also to promote Chinese creation in terms of content innovation.

Matthieu Rochette-Schneider


Since moving in Shanghai in 2014, Matthieu has advised and worked with both local and global companies, on their branding strategy, brand creation, product development, visual identity and retail strategy in China. From beauty to F&B and hospitality, clients include Herborist, Maysu, Chando, Martell, Sephora China… He is the General Manager of centdegres Greater China and South-East Asia.

Contact :

Daphne Martin


Editor Manager

With more than 5 years living in China, Daphne studies Marketing and Management. Passionate about brand strategy, trends and innovation, she now creates China-related content across a broad range of topics. She also expresses a certain interest for entrepreneurship and how to bond French and Chinese cultures.


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