Concept

FROM MADE IN CHINA TO CREATED IN CHINA

Created in China is a one-stop source offering insights, news and reports on fast-transforming China, as well as interviews with business leaders. The media platform caters for industry executives willing to better understand China’s complex market. Long considered as the factory of the world producing mass and entry-level manufacturing goods, China is now the second-largest economy of the world, one of the biggest market for luxury goods and boosts some of the most advanced technological and digital companies.

We seek to understand this evolution: how the consumers’ tastes and behaviors are changing, and how brands are adapting to this fast-changing demand. We also strive to shed light on what China has to offer and how it is becoming a creation power.

Created in China is an initiative by global brand intelligence and creative agency centdegrés, which has been servicing both local and global brands in China since 2008.