“Who is your muse?”: the unexpected collaboration

January 26, 2021 /

Karl Lagerfeld completely reinvented the iconic Tsingtao bottle to match it with its emblematic codes and made quite the impression.

What Does AR Mean to the Fashion Industry?

September 21, 2020 /

Under the impact of COVID-19 this year, the suspension of offline stores has pushed brands to rely on online channels to a greater extent, and AR, the application of augm...

Prada’s Next Step – Based on Business and Aiming at Humanities

September 7, 2020 /

In April this year, Prada launched the #Possible Conversations project, a program inviting representatives from the fashion, the art, the architecture and the film indust...

Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show

On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.

China’s Luxury Market Rebound Overview

COVID-19 swept the world, disrupting the annual strategy of fashion and luxury brands worldwide. China as the first country to recover is sending a positive signal of rec...

Mojito: The 2020 Summer Buzzword

Launched on June, 12th, Jay Chou’s latest song “Mojito” has crashed the famous Tencent Music, becoming the most viral song of 2020 so far.

Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games

Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.

Inside of “Curetail” – New Retail of China’s Best Shopping Mall

Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.

How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?

Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.

The Pandemic is Creating a New Way of Marketing for Sportswear Brands

Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.