Prada’s Next Step – Based on Business and Aiming at Humanities
In April this year, Prada launched the #Possible Conversations project, a program inviting representatives from the fashion, the art, the architecture and the film indust...
Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show
On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.
Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games
Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.
Inside of “Curetail” – New Retail of China’s Best Shopping Mall
Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.
The Pandemic is Creating a New Way of Marketing for Sportswear Brands
Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.