The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

To Fashion Designer: How To Balance Creativity and Sustainability

April 24, 2020 /

We believe that designers can make the fashion industry more eco-friendly and more sustainable. Although there are still many challenges, we all know that changes are to ...

How is TV a mirror of China’s innovative creativity?

"My Future" has been a popular television show in China since its launch. It is successful in terms of audience (over 400 million TV viewers), performance and feedback on...

Lower Tier Cities are the New Engine for Luxury Consumption

While China’s top tier cities are highly penetrated with luxury brands presence, some 1 billion consumers living in tier-3 and below cities are also demonstrating stron...

E-learning is the new virus coming from China!

Tight quarantine measures implemented to stop the spread of the illness have led to an unexpected boom for at least one industry: online education.

Is Tradition the New Trendy for Chinese Millennials?

February 15, 2019 /

Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.

How China redefines Men Beauty Standards

January 30, 2019 /

Deep dive in the fast-growing male beauty industry in China