The fascinating Chinaverse
Despite the restrictions and as the metaverse continues its global expansion, China is well aware of the Metaverse potential. The Chinaverse is part of China’s digital ...
Chi Forest: The Fastest Growing Chinese Beverage Brand
This series of articles named "Design in China" was initially published on the author's LinkedIn, and will provide a snapshot of new DTC Chinese brands. Joss Roulet will ...
5 things to know before coming to China
Are you looking to export to China? Piece of luck, its consumers love the French Touch! This market, which may seem difficult to access due to its geographical distance a...
Activewear market booms in China
The sportswear market in China is projected to grow at an annual rate of 11% and reach an estimated $82.8 billion by 2024. Driven by China’s growing middle class, the c...
Who is China’s Gen Z ?
Born between 1997 and 2012, Generation Z (aka Gen Z, iGen, or centennials), follows millennials and represents in China a 270-million-strong cohort of young people, and 3...
The boom of China’s pet market
The culture and market around pet ownership in China is changing, and it’s changing fast. Corgi with cool sweaters and groomed poodles are strolling down around big cit...
HOW HAS LAST 11.11 CHANGED LUXURY BRANDS’ STRATEGY AND WHAT TO EXPECT FOR 2021?
On Oct. 20th 2020, Tmall announced the starting of the largest post-COVID online shopping festival “11.11” in China, while it is also one of the largest e-commerce fe...
