HOW HAS LAST 11.11 CHANGED LUXURY BRANDS’ STRATEGY AND WHAT TO EXPECT FOR 2021?
On Oct. 20th 2020, Tmall announced the starting of the largest post-COVID online shopping festival “11.11” in China, while it is also one of the largest e-commerce fe...
Inside China’s Domestic Tourism Market Recovery: How Gen Z is contributing?
China’s domestic tourism market is showing signs of recovery with new trends.
Will Aesthetic Diversification Help Winning Consumers in China?
In recent years, in order to establish a more inclusive brand image and capture potential consumer groups, fashion brands like Calvin Klein have focused on diversity.
Make It or Leave It: Fast Fashion’s Post-Crisis Dilemma
Grabbing the opportunities of Asia’s economy rebound is essential to fast fashion companies to recover from the crisis.
Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce
To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...
Live Streaming as the New Frontier of Fashion Industry
China fashion offline retailing market has been hit by the pandemic and needed to shift online for new solutions.