Hainan, in southern China, confirms month after month its new luxury hub position: sales recorded in the island’s 9 duty free centers totaled 252 million dollars, a jump of 75% compared to 2020. A sales paradise literally taking off. Focus on 3 success stories.
Hainan fair, 2nd edition
The China International Consumer Products Expo, also known as Hainan Expo, is scheduled to be held in Haikou, capital of Hainan Island, from April 12 to 16, 2022. The fair will last 1 day longer than its first edition of 2021, and increase its exhibition area by 20,000 sqm. The Hainan Fair is a key exhibition for international brands wishing to develop in China thanks to its unique B2B/B2C dual format and the possibility of selling products directly on site to local consumers. 2021 was a success with over 80% of exhibitors at the first show deciding to return in 2022. The show will continue to focus on consumer products, with more emphasis on brand quality. During the first edition, France was asked to be among the guests of honor. No wonder: French companies remain leaders in the luxury industry!
Jeweler Djula makes a stopover on the island
Djula, the French jewelry house founded in 1994 by Alexandre Corrot, is continuing its plan to open boutiques in China alongside the Chinese giant Fosun and centdegrés for the design of its boutiques. In addition to its two outlets in Shanghai and Beijing, Djula opened a new one in Sanya, Hainan Tourism Investment Duty Free, a new mall opened in December 2020, 100% owned by the provincial local government. The mall is betting on welcoming unique and new brands in China, such as the jeweler Djula or the Japanese high-end cosmetics brand Sensai, to its 95,000 sqm. A strategy assumed by the deputy general manager of the center, Zhang Yimei, to differentiate itself from competing malls which welcome much more traditional luxury brands. Hainan Island also stands out from other seaside resorts with 83 million visitors in 2020 generating 106 billion yuan in tourism revenue. It is expected to welcome 110 million visitors per year by 2025.
Gens & Co Monaco: French lifestyle hoists the sails in Hainan
Gens & Co Monaco is a new lifestyle concept-store chain with the French Riviera as its red thread: a French way of life from the Côte d’Azur and a high-end positioning. The Franco-Chinese concept store is thought of as a brand. The concept and visual identity were created in collaboration with centdegrés: Mediterranean atmosphere, shades of blue from the Monegasque coast, cozy-chic experience… Gens & Co distributes international brands, especially French or European (JOG Paris, GAS Bijoux, Uzurii, Marybloom and Hipanema, etc.), offering a holistic experience of holiday products for demanding consumers in 3 key sectors: fashion, accessories and lifestyle. Gens & Co has points of sale in the largest Chinese and French resorts and luxury hotels and is strategically capitalizing on development in China with 2 stores in Shanghai and 6 in Hainan.
This article was made in collaboration with Chine-Info.com