Interview of Fabrice Mégarbane, about L’Oréal China’s post-covid recovery
1. How has L’Oréal China recovered from the Covid-19 crisis?
All of our industrial and logistics activities have been gradually returning since mid-February. We reached pre-crisis levels in mid-March. All those in the value chain (suppliers, group factories, distribution center, transport) are now at their normal capacity or even beyond in order to catch up with the delays in February.
The rapid implementation of very strict preventive measures at all our sites from the start of the epidemic, – guaranteeing the best possible protection of our employees -, our ability to act very quickly and adapt to this new situation of online/offline consumption, has enabled us since March to accelerate our business recovery and rebound plan.
2. What have you learned from this crisis?
Managing this crisis has taught us to navigate in uncertainty, by being quick, agile and efficient and by relying on the expertise and determination of our teams. On the one hand, we had to ensure the safety of all our employees in China, but on the other hand we also had to be able to resume our activities quickly in order to support our partners and serve our consumers in the best way possible.
Managing this crisis has taught us to navigate in uncertainty, by being quick, agile and efficient and by relying on the expertise and determination of our teams.
We have also played an exemplary support role in overcoming this epidemic. Locally, L’Oréal was among the first companies to announce a 5 million RMB donation to China. Subsequently, L’Oréal has offered 10 million RMB worth of skincare products (for hand and face) to medical teams both in Wuhan and internationally. We took part in an airlift to transport medical equipment from China to France, providing logistical support in order to secure and speed up the process. The expertise of our teams of buyers, logisticians and even lawyers in China made it possible to identify suppliers, manage orders and verify the quality of equipment.
3. What is your objective for 2020?
We have great confidence in the fundamentals of the Chinese market with this new development horizon and the prospects of growth that this will offer.
Our objective, of course, is to continue our mission to bring the best in beauty, products, service and experience to millions of Chinese consumers in all their diverse forms. We have great confidence in the fundamentals of the Chinese market with this new development horizon and the prospects of growth that this will offer. It will allow us to create more together with our consumers and to open up more to the Chinese ecosystem so as to build healthy and responsible growth.
This article was originally published on Paris Fantastic!, our content partner.