Tag

Social Commerce

How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?

Jonathan Siboni /
June 8, 2020 /

Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.

#Luxury Livestreaming Short videos Social Commerce Social Marketing Wechat

The LV Livestream Fiasco: Is the King Naked?

Michel Gutsatz /
May 19, 2020 /

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

e-commerce Influencer Little Red Book Livestreaming Louis Vuitton Social Commerce Yvonne Ching Zhong Cuxi