Tag
Social Commerce
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.
The LV Livestream Fiasco: Is the King Naked?
On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.