Tag

Livestreaming

Louis Vuitton Demonstrates itself as A Rule-Changing Player with the Shanghai Runway Show

On August 6, Louis Vuitton held its Spring 2021 Menswear show in Shanghai and gained huge exposure on Chinese social media.

Live Streaming as the New Frontier of Fashion Industry

China fashion offline retailing market has been hit by the pandemic and needed to shift online for new solutions.

How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?

Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.

Key Takeaways on China Under This Post Pandemic Time

While most of the Western countries are still trying to contain the situation, China is now stepping into a new normalcy.

The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

Perfect Diary: A Perfect China Domestic Brand to Observe from the Past to the Future

Merely five years since its debut in 2016, Perfect Diary has made its reputation as one of the top cosmetics brands domestically and internationally.