Tag
Gaming
Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games
Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.
ACG as New Touchpoint for Luxury Brands
To better engage the digital savvy young consumers, luxury brands are actively looking for new touchpoints to reach out, among them the ACG (anime, comics and games) cult...
