Tag

e-commerce

Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce

To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...

Key Takeaways on China Under This Post Pandemic Time

While most of the Western countries are still trying to contain the situation, China is now stepping into a new normalcy.

The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

Lower Tier Cities are the New Engine for Luxury Consumption

While China’s top tier cities are highly penetrated with luxury brands presence, some 1 billion consumers living in tier-3 and below cities are also demonstrating stron...