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Today, terms like ceramide, nicotinamide, anti-glycation have become the basic vocabulary for beauty consumers and are now the main advertising language for all beauty br...

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From "her" economy to "him" economy

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Launched on June, 12th, Jay Chou’s latest song “Mojito” has crashed the famous Tencent Music, becoming the most viral song of 2020 so far.

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To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...