Is Tradition the New Trendy for Chinese Millennials?

Florence Ah-Line /
February 15, 2019 /

Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.

#heritage

Top 8 Brand’s Special Editions for 2019 Chinese New Year

Florence Ah-Line /
February 1, 2019 /

As we usher in the Year of the Pig, we've seen many Chinese New Year (CNY) related special editions flooding the market.

#chinesenewyear #crossover

Emilie Coppermann Interview on Herborist’s First Fragrance

Florence Ah-Line /
January 30, 2019 /

#Chinesebrands #Chineseheritage #Fragrance #Herborist

How China redefines Men Beauty Standards

Florence Ah-Line /
January 30, 2019 /

Deep dive in the fast-growing male beauty industry in China

#KOL #Littlefreshmeat #malebeauty