Lower Tier Cities are the New Engine for Luxury Consumption
While China’s top tier cities are highly penetrated with luxury brands presence, some 1 billion consumers living in tier-3 and below cities are also demonstrating stron...
Men perfume & personal care brand STR8 is arriving to China
Surfing on the rise of men beauty market in China, men perfume & personal care brand STR8 (Sarantis group) is arriving to China this year, directly from Greece. We met wi...
Is Tradition the New Trendy for Chinese Millennials?
Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.
Top 8 Brand’s Special Editions for 2019 Chinese New Year
As we usher in the Year of the Pig, we've seen many Chinese New Year (CNY) related special editions flooding the market.