A look into Chinese TV shows, with Vincent Sun from Shanghai Media Group

Vincent Sun is the Deputy Director of New Media Business Unit at Shanghai Media Group, 2nd biggest media group in China.

The Pandemic is Creating a New Way of Marketing for Sportswear Brands

Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.

“Sustainable Fashion” Webinars, by Greenext and Ontimeshow

May 27, 2020 /

As this year’s unpredictable epidemic has put sustainable fashion in a new light, new challenges have presented themselves to the industry.

Key Takeaways on China Under This Post Pandemic Time

While most of the Western countries are still trying to contain the situation, China is now stepping into a new normalcy.

« We went from ‘Made in China’ to ‘Created in China’! »

Interview of Jérôme Sans, Artistic Director, co-founder of Palais de Tokyo

The LV Livestream Fiasco: Is the King Naked?

On March 26, Louis Vuitton did its first ever livestream on Xiaohongshu. While it saw a positive engagement of 152 000 views, it was then followed by an internet storm.

Perfect Diary: A Perfect China Domestic Brand to Observe from the Past to the Future

Merely five years since its debut in 2016, Perfect Diary has made its reputation as one of the top cosmetics brands domestically and internationally.

China breathtaking architecture

April 27, 2020 /

Kris Provoost’s remarkable photos symbolize the extraordinary architectural creativity that marked the Middle Kingdom in the midst of an economic boom.

To Fashion Designer: How To Balance Creativity and Sustainability

April 24, 2020 /

We believe that designers can make the fashion industry more eco-friendly and more sustainable. Although there are still many challenges, we all know that changes are to ...

How is TV a mirror of China’s innovative creativity?

"My Future" has been a popular television show in China since its launch. It is successful in terms of audience (over 400 million TV viewers), performance and feedback on...