Will Aesthetic Diversification Help Winning Consumers in China?

In recent years, in order to establish a more inclusive brand image and capture potential consumer groups, fashion brands like Calvin Klein have focused on diversity.

Mojito: The 2020 Summer Buzzword

Launched on June, 12th, Jay Chou’s latest song “Mojito” has crashed the famous Tencent Music, becoming the most viral song of 2020 so far.

Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games

Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.

Make It or Leave It: Fast Fashion’s Post-Crisis Dilemma

Grabbing the opportunities of Asia’s economy rebound is essential to fast fashion companies to recover from the crisis.

Inside of “Curetail” – New Retail of China’s Best Shopping Mall

Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.

Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce

To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...

Live Streaming as the New Frontier of Fashion Industry

China fashion offline retailing market has been hit by the pandemic and needed to shift online for new solutions.

China, A Dynamic Playground for Start-Ups and SMEs

Deep dive into China entrepreneurial scene, with Anne-Sophie Gauvin, President of JEF Shanghai and Consultant in Corporate Development at Pramex

How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?

Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.