What’s next? Greenext

April 23, 2020 /

Over the past century, the fashion industry has grown at a dizzying pace, championing the human experience of beauty. However, this beauty came at a price: the industry w...

ACG as New Touchpoint for Luxury Brands

To better engage the digital savvy young consumers, luxury brands are actively looking for new touchpoints to reach out, among them the ACG (anime, comics and games) cult...

E-learning is the new virus coming from China!

Tight quarantine measures implemented to stop the spread of the illness have led to an unexpected boom for at least one industry: online education.

Men perfume & personal care brand STR8 is arriving to China

February 20, 2019 /

Surfing on the rise of men beauty market in China, men perfume & personal care brand STR8 (Sarantis group) is arriving to China this year, directly from Greece. We met wi...

Is Tradition the New Trendy for Chinese Millennials?

February 15, 2019 /

Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.

Top 8 Brand’s Special Editions for 2019 Chinese New Year

February 1, 2019 /

As we usher in the Year of the Pig, we've seen many Chinese New Year (CNY) related special editions flooding the market.

How China redefines Men Beauty Standards

January 30, 2019 /

Deep dive in the fast-growing male beauty industry in China