Will Aesthetic Diversification Help Winning Consumers in China?
In recent years, in order to establish a more inclusive brand image and capture potential consumer groups, fashion brands like Calvin Klein have focused on diversity.
Surfing on the Animal Crossing Hype: The Convergence of Luxury Brands and Video Games
Gamification unleashes an innovative approach for the luxury industry to connect with Chinese young consumers. Case in point: Animal Crossing collaborations.
Make It or Leave It: Fast Fashion’s Post-Crisis Dilemma
Grabbing the opportunities of Asia’s economy rebound is essential to fast fashion companies to recover from the crisis.
Inside of “Curetail” – New Retail of China’s Best Shopping Mall
Curated shopping malls play an increasingly crucial role in recruiting consumers and boosting physical store performance of brands.
Luxury Brands Are Capturing the Huge Potential of Chinese E-commerce
To better capture the momentum of the increasing luxury consumption online, many brands have already partnered with dedicated luxury e-commerce platforms such as Tmall Lu...
Live Streaming as the New Frontier of Fashion Industry
China fashion offline retailing market has been hit by the pandemic and needed to shift online for new solutions.
China, A Dynamic Playground for Start-Ups and SMEs
Deep dive into China entrepreneurial scene, with Anne-Sophie Gauvin, President of JEF Shanghai and Consultant in Corporate Development at Pramex
How WeChat’s “Channels” is Pushing Luxury Brands to Become More Social?
Moving along with the new trends, many luxury brands have already made social marketing an essential way to further their influence among the young generation.
A look into Chinese TV shows, with Vincent Sun from Shanghai Media Group
Vincent Sun is the Deputy Director of New Media Business Unit at Shanghai Media Group, 2nd biggest media group in China.