The Pandemic is Creating a New Way of Marketing for Sportswear Brands
Sportswear sales has grown faster in China than sales of luxury goods for the past five years, and it is especially the case during the pandemic.
“Sustainable Fashion” Webinars, by Greenext and Ontimeshow
As this year’s unpredictable epidemic has put sustainable fashion in a new light, new challenges have presented themselves to the industry.
Key Takeaways on China Under This Post Pandemic Time
While most of the Western countries are still trying to contain the situation, China is now stepping into a new normalcy.
« We went from ‘Made in China’ to ‘Created in China’! »
Interview of Jérôme Sans, Artistic Director, co-founder of Palais de Tokyo
Perfect Diary: A Perfect China Domestic Brand to Observe from the Past to the Future
Merely five years since its debut in 2016, Perfect Diary has made its reputation as one of the top cosmetics brands domestically and internationally.
To Fashion Designer: How To Balance Creativity and Sustainability
We believe that designers can make the fashion industry more eco-friendly and more sustainable. Although there are still many challenges, we all know that changes are to ...
How is TV a mirror of China’s innovative creativity?
"My Future" has been a popular television show in China since its launch. It is successful in terms of audience (over 400 million TV viewers), performance and feedback on...
Lower Tier Cities are the New Engine for Luxury Consumption
While China’s top tier cities are highly penetrated with luxury brands presence, some 1 billion consumers living in tier-3 and below cities are also demonstrating stron...