The team

Matthieu Rochette-Schneider


Since moving in Shanghai in 2014, Matthieu has advised and worked with both local and global companies, on their branding strategy, brand creation, product development, visual identity and retail strategy in China. From beauty to F&B and hospitality, clients include Herborist, Maysu, Chando, Martell, Sephora China… He is the General Manager of centdegres Greater China and South-East Asia.

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Florence Ah-Line

Editor Manager

Previously working in a consultant firm advising French brands to enter China market, Florence is experienced in dealing with both brands and consumers in China. She now creates China-related content across a broad range of topics and is also Digital Media Marketing Manager at centdegrés China.

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