Men perfume & personal care brand STR8 is arriving to China

Florence Ah-Line |
February 20, 2019 |

Surfing on the rise of men beauty market in China, men perfume & personal care brand STR8 (Sarantis group) is arriving to China this year, directly from Greece. We met wi...

Is Tradition the New Trendy for Chinese Millennials?

Florence Ah-Line |
February 15, 2019 |

Cultural heritage and traditions have never been more popular among Chinese consumers, and both local and international brands are leveraging that trend.

Top 8 Brand’s Special Editions for 2019 Chinese New Year

Florence Ah-Line |
February 1, 2019 |

As we usher in the Year of the Pig, we've seen many Chinese New Year (CNY) related special editions flooding the market.

How China redefines Men Beauty Standards

Florence Ah-Line |
January 30, 2019 |

Deep dive in the fast-growing male beauty industry in China